Love object 1: Tesco chicken cooking time
Firstly, the label with all the instructions wraps right around the bird, so it doesn’t obscure the product too much and you just have to turn it over to see the detailed cooking instructions.
The main thing we loved though is the little pink circle that reads:
It’s a very simple thing, but it ain’t hard. These guys have the technology to weigh the bird and print the weight and price on the label. It doesn’t take anything to calculate the cooking time from the weight.
It does away with the need for all us consumers to work out the cooking time ourselves (from a standard formula anyway!).
We love you Tesco!
Love object 2: Radio Times recommends
It’s a dead simple concept, but aren’t all the best design solutions simple?
The Radio Times is the original UK television and radio listings magazine, published by the BBC.
It has full listings for what’s on all the main terrestrial and satellite channels, so there’s a lot of information there.
Here, it’s adding value through editorial intelligence.
This double-page spread is answering the question, "What do I have to see this week?"
It’s not enough to show everything, as there’s too much data out there. Often, people don’t want to trawl through all the available information. We want to know
- what’s new
- what’s interesting
- what are other people interested in today
- what’s really good?!
Good goal-oriented design should anticipate these questions, and answer them at the point they’re asked.
Of course, all the information is still there, easily accessible if I want to dig for it. This is a great example of the same information being presented intelligently in different ways, in different modes, for different contexts of use.